Yinru

Hi! I'm Yinru

I’m a product designer who loves solving puzzles and bringing delight to users. Currently creating magic experiences at @TikTok.

Grad student @CMU HCII, previously at @VMware and @Lark

Optimized navigation and onboarding experience, leading to a 40%+ reduction in navigation time and a 21% improvement in PSAT

Designed an end-to-end financial SaaS system from scratch, which fully covered 100k+ global staff, saving 67% user time

Elevated user experience for Customer Success web product, essential for VMware’s premium users, increasing customer logins by 130%

A dashboard visualizing data to elevate 21st-century competency teaching (Client project)

A tool for teachers to easily create mass intelligent tutors to empower teaching

Re-design an e-commerce platform for pet-food customized subscription mainly within one month

A skincare mini-program that matches with a skin test device, which helps people to personalize their skincare experience

AR Interactive time travel passport for the elderly